It can make you eat burgers.
According to recent researches by the Swedish Retail Institute, Ed Sheeran's songs can control people and make them eat…fast food. The Guardian published a report which proves that some fast food restaurants playing a specially curated song list could increase customers' spending by 9.1%. The specific playlists encouraged an 8.6% increase in the sale of burgers, 8.8% in the selling of fries and 15.6% in the sale of sweet courses.
The research took place in one of the most popular Swedish burger stores. There were more than 2 million purchases analyzed. The scientists compared purchases made while Sheeran's songs were playing and sales which were accompanied with random songs.
Sheeran's songs are bread and button of fast food restaurants.