The formation of Asking Alexandria dates back to 2003. In Dubai, a guitar player Ben Bruce formed a band, which he called Amongst Us. The lineup was changing on a regular basis. People came and went. The group’s name changed several times as well. It was renamed End of Reason and then - Asking Alexandria.
In 2006, artists released the first EP, Tomorrow.Hope.Goodbye. A year later, they presented the debut LP, The Irony Of Your Perfection. After its release, the group went to tour Germany, the Netherlands, France, and Sweden. During the tour, Bruce realized that he didn’t have a future in Dubai and moved to England. The group fell apart.
In 2008, Ben Bruce met Danny Worsnop, the future vocalist of Asking Alexandria. They moved to York and started forming a new group. Bruce decided not to change the name. Soon, James Cassels, Joe Lancaster, Cameron Liddell, and Ryan Binns joined the band.
The group started giving performances all over the UK, trying to promote itself. After some time, Binns left the team. In January 2009, Lancaster said his goodbyes as well. Sam Bettley replaced him. Soon, the group went to tour the USA. Between May and June, it recorded its debut LP, Stand Up and Scream. It came out in September 2009 and reached the 4th spot on Top Heatseekers Chart. The album also came in 24th on Top Hard Rock Albums Chart. Until the end of the year, the artists performed in the USA to support the album.