Eric was born on the 29th of October 1990 in the family of Walid Saade and Marlene Jacobson. When a kid, he watched Michael Jackson’s clips on TV. Jackson’s music served as motivation for him to pursue a career as a singer. The list of other musicians and bands that had an influence on his own music involves Robbie Williams, Justin Timberlake and the Backstreet Boys. His first performance took place when he was only 6 years old. He sang a song during his mother’s wedding (Saade’s parents divorced when he was 4). At the age of 13, Eric started writing his first songs. These songs of him made him one of the winners of the Swedish Popkorn contest. The 4 winners of the contest became known as What’s Up band. The band presented its debut album “In Pose” in 2008. 2 singles from the album became very popular and were included in the Swedish music charts.
Eric did voice-over for the Swedish version of the film Camp Rock in 2008 and hosted the show “My Camp Rock” a year later. Those were the first steps he made to rise to fame. Soon after the show was over Saade made a decision to leave the band and pursue a career as a solo musician.
He signed a contract with Roxy Recordings and released his debut single entitled “Sleepless” in 2009. Even though the song wasn’t very popular, it was made available on iTunes and included in a number of Swedish charts.