Erik Hassle was born on 26 August 1988 in Stockholm. He grew up in the suburbs, listening to Swedish punk and soul music. Erik’s parents supported the boy’s talent and helped him enroll in a music school. The school was attended by such celebrities as Robyn and Tove Lo (later, Erik went on a tour with them).
In 2007, Hassle signed a contract with TEN Music Group. He became the first artist to work with the label. Later, this company got a title of the label that helped revive pop music in Sweden.
In 2008, Erik made it to the finals of the talent show Metro Music Challenge. He was writing music and filming music videos, uploading them to YouTube, X5 Music, and Myspace. This helped the aspiring singer get popularity.
Hassle’s debut single “Hurtful” appeared in the fall of 2008. With time, it became a hit, reached the 11th spot of the national chart and came in second in Denmark. In March 2008, the singer signed a contract with a London label, Island Records, to sell his albums overseas. Roxy Recordings was responsible for promoting his work in Sweden and the USA.