FaZe Clan (formerly FaZe Sniping) is an American eSports organization based in Los Angeles, California. The organization has teams in Call of Duty, Counter-Strike: Global Offensive, PLAYERUNKNOWN'S BATTLEGROUNDS, Tom Clancy's Rainbow Six Siege, FIFA, and Fortnite.
FaZe Sniping made their debut on YouTube on May 30, 2010. Back then they were a Call of Duty sniping clan founded by three players, "CLipZ", "Housecat" (now Timid) and "Resistance". The trio garnered a reputation for innovating trickshotting. Trickshotting had existed in the past, but FaZe were one of the first to do it as a team. Their YouTube content took off when "Fakie" joined the clan. It was then when FaZe unveiled the most popular series on their channel, ILLCAMS. In 2014, Thomas "Temperrr" Oliveira, who was running a lot of FaZe's operations, had Richard "Banks" Bengston move in with him. After that moment, FaZe's content creators incorporated lifestyle content with their gaming content.
FaZe has recently collaborated with Champion for exclusive clothing, and chained that to a wild signing, Lil Yachty, known as FaZe Boat.
In late 2018, FaZe Clan opened its series A funding round. From March to April 2019, three founding partners of marketing agency Cut + Sew, rappers Ray J and DJ Paul, and professional basketball players Meyers Leonard and Josh Hart invested in FaZe Clan,with the former basketballer later joining as a content creator under the nickname "Hammer".In August 2019 rapper Offset invested and joined the organization as a member.Throughout 2019, musicians Swae Lee, Yo Gotti, Pitbull, and Disco Fries, basketball players Ben Simmons and Jamal Murray, footballer Gregory van der Wiel, skateboarder Nyjah Huston, radio host Big Boy, music executives Sylvia Rhone, Troy Carter and Guy Oseary and actor Chris O'Donnell invested in FaZe Clan.In December 2019, FaZe Clan closed its series A round led by entrepreneur Jimmy Iovine and mobile e-commerce platform NTWRK.In January 2020, FaZe Clan obtained a $22.7 million investment loan from Canaccord Genuity, a Canadian financial company.
On September 19, 2013, FaZe eSniping, a competitive sniping division, was announced with the joining of Raphael "Zydar" Zydar, Elliot "Hyspe" and Kevin "RanbOw", led by Anil "WaRTeK" Brancaleoni.On April 3, 2014, FaZe Clan announced the rebranding of FaZe eSniping to FaZe France.RanbOw left the team after one and a half years, with Anthony "Toto" replacing him.On May 26, 2015, the players and staff of FaZe France announced they weren't satisfied with FaZe's plans and left to create their own organization.
On December 5, 2014, FaZe Clan announced the founding of Red Reserve as a subdivision to the organization. The team would then start to upload Call of Duty sniper montages to their YouTube channel, the first being the announcement of the team. They would go on to continue uploading these montages partnered with FaZe until June 2016, where they cut ties with FaZe to explore other opportunities under their own banner.
On May 2, 2019, Activision Blizzard announced that Atlanta Esports Ventures had purchased one of the first five franchise slots for the Call of Duty League. According to ESPN, the publisher was looking to sell slots for approximately $25 million per team."We have the opportunity to — once again — play a pivotal role in Atlanta's diverse esports community by bringing the future of Call of Duty esports to the city," said Hamilton in a release at the time.AEV and FaZe Clan partnered together for the team, and in October 2019, they announced that the team would be named the Atlanta FaZe.