FEMM – Japanese electronic dance duo
Japanese duo FEMM was formed in Tokyo in 2013. The lineup includes two young women RiRi (agent Honey B) and LuLa (agent W-Trouble). Not too many details are available about their early life, friendship, and basis for forming a group. Their real names also seem to be a secret. In October 2013, the young women released a video about RiRi and LuLa walking the streets of Japan. They positioned themselves as mannequins, who are voiced and managed by agents. In February 2014, the duo released two more videos "UFO" and "Astroboy". The first one was a cover for a famous Japanese band Pink Lady’s song, recorded in 1977. The duo’s texts mostly feature the popular subjects of feminism, girl power, and freedom of speech.
After releasing the first three videos, the group failed to earn the desired recognition. They made a decision to record an EP, Astroboy. The album didn’t make it into the charts. It came out in April 2014 when the artists were already working on the debut LP.
Six months later, FEMM presented Femm-Isation. The album was released with the assistance of Maximum 10 and Avex Music Creative Inc. The producers were Alexei Misoul, Dan Book, Daniel James, Kevin Ross, Leah Haywood, Andreas Carlsson, and Dreamlab. The album reached the 10th position on the US World Albums Chart, which for a Japanese duo was a huge success. The LP featured such hits as "We Flood the Night", "Kill the DJ", "The Real Thing", "Party All Night", and "Girls Night Out". It was released in two versions, an original and together with the next EP.