Fleur East was born in London on 29 October 1987. Her father is British while her mom was born in Ghana. Fleur has a twin sister Keshia, who is a successful makeup artist.
Fleur attended a Catholic high school in Walthamstow. She loved music since childhood and performed at many school concerts. When East was young, she had to deal with jokes about her skin color. In her neighborhood, the girl faced crime, theft, and drug abuse. Since then, Fleur made up a strong position about violence.
After graduating high school, Fleur enrolled in London University. While studying journalism and contemporary history, the young woman continued practicing her music skills. Together with three friends, she formed a band Addictiv Ladies, which managed to come in fourth on London Battle of the Boroughs. It seemed to be a big success for the new group, and girls decided to try their luck on X Factor in 2005. Unfortunately, they were dropped during the first week of the show and came in 12th. The quartet still believes it was judged unfairly. Even though the band fell apart soon after, Fleur continued her music career, writing new songs and attending music shows.
In 2011, the young artist was noticed by DJ Fresh, who invited her to sing at his BBC Radio 1 program Live Lounge. Fleur gave an impressive performance.