Good Mythical Morning (or simply GMM), is an American daytime comedy/variety/talk show hosted by Rhett James McLaughlin (born: October 11, 1977 [age 43]), & Charles Lincoln "Link" Neal III (born: June 1, 1978 [age 42]). Boasting over 1,000 episodes, its main focus is on the somewhat peculiar lives of the hosts, as well as episodes that talk about the making of their main channel videos. The show first aired on YouTube on January 9, 2012, and continues to be uploaded every weekday. As of January 2021, the show has nineteen seasons.
Good Mythical Morning is uploaded to YouTube every weekday morning. Each episode usually consisted of Rhett and Link doing antics, often proposing and answering sometimes absurd questions, telling stories, singing songs, doing challenges, and so on. Usually, there is no consistent theme or schedule for the episodes, with the exception of Thursdays and Fridays (and for a season, Wednesdays), which, depending on the season, are themed around social media.
At the end of every episode, Rhett and Link spin the "Wheel of Mythicality," which can land on categories such as "6 Degrees of Bacon," "Win face," and "Gifticality." This often changes between seasons.
The third season of Good Mythical Morning introduced the "Taste Test" series, which include episodes where the hosts guess the food in blindfolds, challenge themselves to eat something often spicy and disgusting, and compare a particular type of food across different brands. Some of the most popular videos from this series are the "Bug War Challenge," the "Ghost Pepper Challenge," the "Carolina Reaper Challenge," and the "Sriracha Challenge."
The fifth season brought the "Will It" series, in which the hosts try and invent different varieties of a popular type of food with unusual and increasingly disgusting ingredients. The first episode of "Will It" was aired on May 5, 2014, on Cinco De Mayo titled "Will it Taco" where Rhett and Link tried tacos made of pine needles, baby shampoo, and congealed pork blood. The Will It series continues to be the most popular series on the channel so far, along with Taste Test.
While the fan response to the series has been mostly positive, the relaunched format starting November 6, 2017, was met with an adverse reaction from many fans. Several viewers criticized the new format, commenting that the show had lost its charm, its sudden focus on guest stars and that the new episodes felt forced and rushed. Many fans also reacted negatively to the decision to split each episode into four parts as a way to increase ad revenue. While the show addressed these complaints in a video response, the number of views for newer episodes steadily declined in the following weeks, with only a handful of episodes surpassing one million views. However, as of 2018, the show has retained over thirteen million subscribers to their YouTube channel.
Despite the criticisms, the show kept the new format into Season 13. Still, the videos had been reduced to three, and a "traffic light" system had been placed around the thumbnails to guide the viewers to watch the show in chronological order (green being the first video, yellow for the second, and red for the third).