The Bronco band was created in 1979, in a Mexican city Apodaca. Initially, it was called Broncos Apodaca since it used to be popular to include the region, where the group was created, in the name. However, the second word soon disappeared because Bronco was shorter and easier to remember and pronounce.
José Guadalupe Esparza, who started his music career back in high school, created the band. His friends joined him to establish a group. Initially, the band played Chicano music, which was very similar to norteno. They also favored cumbia and ballads.
For the first time, the band was paid for their work when they performed in a small city of Agua Fria. They earned 50 pesos. From that moment on, Bronco started playing at private parties and weddings. Back then, it was very easy and cheap to book Bronco for any event. While performing at the clubs, the group was trying to find a possibility to land a contract with a recording label.
In 1980, Bronco signed a contract with Fame and released their first studio album Te quiero cada día más.