Lole Usoali’i was born in Samoa. Then her family moved to Wellington, New Zealand, where she spent her childhood. Since a very young age, Lole was very interested in music. While in school, she sang in the church choir. New Zealand was the place where her exciting music career took off. She went on to work with famous musicians, receive a Pacific Music Award and create two independent labels in Samoa and NZ.
When she was a teenager, Lole already knew that she‘d devote her life to music. She performed at local bars and clubs and joined several local bands. By the end of 1994, Lole moved to Auckland, where she met the famous producer Phil Fuemana, whom everyone knew as “Godfather of South Auckland”. He took one of the young woman’s songs and included it into his compilation LP Urban Pacific Christmas (1994). The success of the album, allowed Lole to move further up her career ladder and prove herself in the music world. Soon one of her songs appeared on Matty J’s album.
In 1995, Lole released her first single “Just Wanna” after signing a contract with Papa Pacific label. However, shortly, Papa Pacific virtually sold her contract to Deepgrooves, since the former was planning to close. Lole didn’t like the way she was forced to switch labels. In one of the interviews, she talked about this switch as if it happened behind her back. Probably it was the time when she first started thinking about creating her own independent label.