Max Martin – songwriter, singer, and producer from Sweden
Max Martin’s real name is Martin Sandberg. He was born on 26 February 1971 in Stockholm. The future star enjoyed music since childhood. In school, he participated in a music program, which was also attended by such celebrities as Andreas Carlsson, Rami Yacoub, and Anders Bagge. Martin was inspired by the work of Kiss, ABBA, Prince, and Ace of Base.
Martin embarked on his musical journey in 1985 as a vocalist of the Swedish band It’s Alive. Eventually, he quit school to work in the music industry. Back then, Martin worked under the pseudonym, Martin White. In 1988, the band performed at the rock festival in Cyprus. In 1991, they recorded a debut LP, which eventually sold a thousand copies. The group received valuable assistance from the Megarock Records label.
After some time, It’s Alive started working with Cheiron Records. They released their second LP, Earthquake Visions, and went on a European tour with Kingdom Come. The second album sold 30,000 copies, but both the band and the label expected more. The label’s manager Denniz PoP noticed Martin’s talent and became his mentor.