Ava Max is an American singer-songwriter who rose to fame in 2018 with her hit single "Sweet but Psycho." Born Amanda Ava Koci in Milwaukee, Wisconsin in 1994, Max grew up in a musically inclined family. Her parents were both Albanian immigrants who moved to America before she was born. Max grew up listening to a variety of genres, including pop, rock, and dance music.
Max's passion for music began at a young age, and she began singing and writing her own songs in her early teens. After graduating from high school, Max moved to Los Angeles to pursue her dream of becoming a musician. She began performing at local venues and building a following on social media.
In 2017, Max signed a record deal with Atlantic Records. She released her debut single "My Way" in 2018, which gained some traction but didn't receive widespread attention. However, Max's second single "Sweet but Psycho" was a massive hit, topping the charts in multiple countries and earning platinum certifications around the world. The song's success helped Max establish a strong fanbase and cement her place as an up-and-coming pop star.